Cross Cultural Communication 

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 The Objectives of the course

Course outline

• An outline to the impact of culture on effective communication 
• What is culture? The anawer to this question will not just focus on country, but on company and market place as well. 
• The Geert Hofstedes cultural model and his dimension will be used to replica general cultural behaviour. 
• Cultural stereo types and the effects these can have on us and our communication. 
• Look at what can be done now to improve and develop the current communication lines in and 
• out of the Business and or Department. 
• Ensure that key actions are owned and documented in an action plan, that can be shared and embraced by the team once back at work. 

  Hofstede’s Onion Model of Culture

In 1980 Geert Hofstede started to develop a set of four layers. At the core where values in other words, how people believe things ‘ought to be’, what they hold dear to them. This in turn is effected by the other layers of SYMBOLS i.e. words, artefacts, pictures, RITUALS i.e. festivals, ways of paying respect, trends and ICONS i.e. persons admired by the society as a whole. He also defined 4 dimensions; Power Distance, Individuality, Uncertainty Avoidance and Masculinity. The model and dimensions are explored and interpreted during the day and turned into practical tools to assist in your cross cultural communication both at work and socially.

for more course details ring 75 88 40 80